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Geka Develops 3-in-1 Brush for Avène

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By: Jamie Matusow

Editor-in-Chief

 
Geka developed the new Couvrance High Tolerance Mascara for the international brand Avène. The design features a shiny silver hot-foil decoration on the cylinder and white silk-screen printing on the top of the metal cap–completing the clean white look of Avène’s product range. A further highlight is the unique formula intensively tested and developed specially for sensitive eyes. According to the company, the latest dermatological knowledge has been combined at the highest level with user-friendly cosmetics. The concept is based on the hypoallergenic formula in a sophisticated symbiosis with the molded brush developed in house. The three-in-one brush using 1K technology impresses with its curved shape and two innovative sides: One intensifies and creates a perfect sweep on even the shortest lashes while the second precisely separates and creates clearly defined lashes. The formula, especially developed to be well tolerated, is fragrance free and has no parabens, making it particularly suitable for sensitive eyes and eyelids. And despite its long-lasting color, it can be easily, simply and gently removed.

More info: www.geka-world.com

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